Shaking the stigma surrounding the market, with a “clearly better”, zero sugar, naturally caffeinated (green coffee beans), cognitive Nootropics and B-vits rich drink that provides “the energy you need, without the chemicals you don’t”.
Challenging the status quo in more than just FMCG, the brand execute activations and events all across the UK with a core message “Healthy doesn’t have to be boring”.
The XITE Energy brand is more than just a healthy, great tasting product with great functional benefits. The “disruptive newcomer” executes events across the UK, with a campaign dedicated to encouraging every person to do what XITE’s them, with the drink acting as a catalyst. Sports, Content creation, Art, Music, Travel; Everyone has something that XITE’s them, and the XITE team are spreading the “Do What XITE’s You” motto across social media, with a call to action to urge followers to share their own user generated content.
As a result, the stock sold out nationwide across 600+ stores within x2 weeks of the August launch in Holland & Barrett, and reorders have been rapidly on the rise since. With 2 more retailers in the pipeline for 2020, next year is expected to gain even more momentum for this new SME brand.
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