The Gut Stuff was born in 2017 by co-founders Lisa and Alana Macfarlane (The Mac Twins). Twins are a great constant for medical research and Alana and Lisa became the “chief guinea pigs” for Prof Tim Spector and the Twin Research department at Kings College, where they discovered that despite having 100% the same DNA their guts have only 30/40% the same microbiota, which could explain why their bodies behave so differently – if they can’t be sold the same diet/lifestyle, no one can.
They made it their mission to bring the exciting information they were learning, to the masses (not just the “wellbeing aware” middle classes) and have since made www.thegutstuff.com the global millennial thought leader in the space. They knew as people devoured the information that they’d want to know which products to bring into their lives that were both efficacious, delicious and affordable. They were the first e-commerce online shop for Gut Health.
Not ones to deliver their message along the same pipeline of nutritional advice that come before them, their bold marketing, taking over a tube station no less – has set them aside, with global brands large and small sponsoring events to come under their umbrella.
They are fearless in their approach and aim to put EDUCATION first, in order to create a category, we must get people to believe in it and ignite not only curiosity but a passion for the millennial generation to change a system that is failing them.