Exciting, innovative, and versatile, game has a fresh new image – and demand is growing. Get ahead of the trend with the British Game Alliance. Game is on the rise. In the last year sales have climbed by 8.6%, and a 2018 report by Mintel showed that around 14% of British households now eat game regularly. However, there’s still a lot further to go to get game back onto minds and menus. With the British Game Alliance, or BGA, the only way is up.
The British Game Alliance is a not-for-profit initiative which has the support and backing of all shooting organisations. The British Game Alliance is the official marketing board for game, with a dedicated sales team opening up new markets for game here in the UK and overseas. The BGA has partnered with Acoura who operate the Red Tractor Farm Assurance Scheme to bring in achievable, yet credible self-regulation to the shooting community.
The BGA has also launched Eat Wild, their consumer facing campaign. Headed up by Nigel Haworth, the celebrity chef behind the Michelin-starred Northcote hotel, Eat Wild promotes the flavour, versatility, and health benefits of game to encourage the British public to give it a try.
The BGA’s goal is to bring you better wild game by demanding quality, introducing welfare and quality regulations and helping shoots to self-regulate. Only produce that meets the board’s high standards receives BGA assurance. By looking out for the BGA stamp, you’ll easily find healthy, delicious, sustainably sourced meat you love to cook, serve, and eat.