Drawing on our Scandinavian roots, we have always valued good health.
We're passionate about putting flavour first, working hard to perfect genuinely healthier products that are naturally full of flavour.
We believe there is no need to add lots of sugar to something that is deliciously sweet already. That’s why today, we are proud to be the UK’s No.1 reduced sugar jam and marmalade brand and the experts in our field. And we have recently launched Fruit Shoot fruit bars under license from Britvic. We are delighted to offer savvy customers a rainbow of tempting flavours – from our award winning Strawberry Jam to personal favourite Apple/Blackcurrant Fruit Shoot fruit bar.
And because health is about more than just sugar, you won’t find any fake flavours or artificial colours in our recipes either!