We promise to only use organic ingredients. Only organic food can offer the assurance to have the lowest levels possible of harmful pesticides. Organic farming also means high standards of animal welfare and protects the environment too.
We promise to only use recognisable ingredients that serve a purpose. That means absolutely no unnecessary additives and you can check as the labelling on our foods is always clear, open and honest.
We promise to set the best standard in what good food for children should be. As part of our promise we continue to campaign for the food industry to remove the ‘junk’ from all children’s food.