At Kellogg’s, we strive to make foods people love and create brands that matter. Our founder – W.K. Kellogg – an original wellbeing visionary established Kellogg’s on the then-new scientific understanding of the importance of nutrition and benefits of a plant-based diet, including its impact on a broader world.
For more than 100 years, Kellogg has been a purpose-driven organisation, a company with a heart and soul. W.K. Kellogg aspired to ‘make quality products for a healthier world’. We continue that legacy today by fulfilling our purpose of nourishing families so they can flourish and thrive. We do this by: nourishing with our foods, feeding people in need, nurturing our planet, all while living our founder’s values.
We are committed to communicating to consumers about nutrition. Kellogg’s has educated consumers on the benefits of fibre since the launch of All-Bran over 100 years ago. All-Bran Original, with superior wheat bran fibre, provides over a third of your daily intake of fibre – a nutrient that 9 out of 10 adults don’t get enough of.