Jackpot Peanut Butter was born out of an appetite to abandon everyday thinking, do the unexpected and innovate simple ways to make people happy. So, in 2015, when our sister apparel company challenged us to make London’s best peanut butter to promote a line of T-shirts, the answer was easy. Why not?
We make Jackpot Peanut Butter at our Bethnal Green kitchens by hand feeding double roasted salted peanuts, a little rape seed oil and nothing more into peanut grinders imported from the US. This simple, analogue method gives our peanut butter a natural taste and unique creamy consistency.
Jackpot’s traditional production, generous 500g serving size and vintage Bazooka Joe inspired bubble gum label conveys classic Americana, but is always presented with a hint of London attitude.
Like a three minute record, the greatest joys sometimes come from the simplest ideas.
Once you go jack, you never go back.