STAND G60 - H60
Flawsome! was founded by couple Maciek & Karina who met in 2013. When Maciek came to the UK in 2015 to take his second masters degree in Law; he first saw a ‘Love Food Hate Waste’ campaign billboard saying that “3.7 trillion apples are wasted globally every year”.
A trip to a local farm opened the eyes of the founders to the food waste problem - specifically the devastating effect that excessive aesthetic standards imposed by supermarkets have on the food we consume. The Blue Planet series helped the couple to understand the effect single-use plastic has a on the world's oceans. They began to look at more sustainable options to single-use plastic bottles.
When the couple learned about the food and plastic waste they decided to take their nans’ tasty recipes and transform imperfect produce into perfect cold-pressed drinks.
Who decides what imperfect is anyway?
Fairer for farmers.
Saving the rejected.
Better for the planet.