Food Matters Live 2021, 9-10 March | 29-30 June | 16-17 Nov

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Future Brands Team, Sainsbury's

Rebecca Williams

Rebecca has been at Sainsbury’s for three and half years, working across a couple of different categories, most recently, pet care. As part of Future Brands, she is now responsible for managing and sourcing brands for the ‘Taste of the Future’ trial bay which launched into 70 stores recently. This is an exciting opportunity for innovative and unique brands to trial their products in Sainsbury’s stores, gaining insight into the retailer as well as the opportunity of a permanent listing.