Director, Active Movement
After a lengthy career in advertising on business as diverse as Asda and UBS, Peter began his own marketing and training business in 2007. After working with several businesses including Subway, Waitrose, Adnams and Blockbuster, he acted as marketing consultant for the British Heart Foundation.
It was whilst at the BHF that he came across, Professor Mike Loosemore MBE, one of the leading pioneers of Sports Medicine. He talked about the dangers of sedentary behaviour and the huge benefits of changing it. This meeting changed Peter’s life and career when he created the Active Movement behaviour change concept.
He is now putting his previous experience in shaping consumers’ purchasing behaviour to much better use by changing adults and children’s lifestyles to improve their long-term health well-being.