Associate Lecturer in Consumer Behaviour, Goldsmiths and Lecturer in Consumer Psychology, University of the Arts London
Patrick is a behavioural scientist who specialises in ‘turning minds into money’ - that is, practically applying psychological science for commercial outcomes. On the academic side, Patrick is a part-time lecturer at two universities, has authored papers on topics from facial expressions to Facebook psychology, and published a book on comms psychology with Pearson. On the commercial side, he has been consulting and running research for blue-chip clients for over a decade, and was previously Lead Psychologist at Cambridge Analytica. He is now Chief Scientific Officer at behavioural science outfit Capuchin.