Marketing and Design Insights Research Consultant, Cambridge Design Partnership
Martha is an innovation insight professional who enjoys helping businesses be truly customer centric when creating and delivering research, insight and strategy programmes. She has a wealth and breadth of experience within the Food and Drink field, understanding the trends which are shaping the world we live in today and driving the demands and focus of tomorrow.
She has a passion for conducting Research for Innovation and has led in-depth insight programmes from both a client and consultancy standpoint. At Cambridge Design Partnership, Martha focuses on uncovering actionable insights and consumer-centric opportunities which are both actionable and of commercial value. She loves being part of the CDP multidisciplinary team, where effective insight translation leads to meaningful product and service innovation every day.
Martha holds a first-class honours Design degree, a distinction in her MA in Multidisciplinary Design Innovation and has 8+ years research experience across a spectrum of industry sectors including Consumer, Financial, Healthcare and Energy.