Food Matters Live 2020, 13-14 October, virtual event

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Owner & Founder, Pudology

Lucy Wager

Lucy Wager is the owner and founder of Pudology, the first chilled gluten, dairy, egg & nut free dessert brand launched in 2013. 

Lucy developed the brand after becoming intolerant to dairy and eggs in 2011 and realising a gap in the market for indulgent desserts that just happen to be free from. 

The brand is now available nationwide through Holland & Barrett, Ocado and Waitrose as well as independent health food retailers.  The business has a keen focus on Export over the next two years with opportunities in Scandinavia and across Europe.