Owner & Founder, Pudology
Lucy Wager is the owner and founder of Pudology, the first chilled gluten, dairy, egg & nut free dessert brand launched in 2013.
Lucy developed the brand after becoming intolerant to dairy and eggs in 2011 and realising a gap in the market for indulgent desserts that just happen to be free from.
The brand is now available nationwide through Holland & Barrett, Ocado and Waitrose as well as independent health food retailers. The business has a keen focus on Export over the next two years with opportunities in Scandinavia and across Europe.