Food Matters Live 2020, 13-14 October, virtual event

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Founder, New Nutrition Business

Julian Mellentin

Julian Mellentin is the founder of New Nutrition Business ( ), a company dedicated to provide strategic and marketing insights to the global health and nutrition business since 1995.

New Nutrition Business is small but has offices in London, Scotland, France, USA and affiliates in Korea and Japan.

We work with a wide range of customers, from global players to start-ups, from grower groups to scientific research organisations.

NNB is best-known for its annual 10 Key Trends in the Business of Food & Health.

Our consultancy services to our customers include:

  • Strategic and market insights into the business of food and health, globally (you can find out about some of these by visiting ).
  • Advising start-ups in health and wellness. The company has advised over 180 healthier food start-ups in the last 10 years.
  • Helping companies to commercialise nutrition science

Julian Mellentin is one of the few world experts in the business of food, nutrition and health.  A brand marketer in his past life, Julian is co-author of  The Functional Foods Revolution, the first-ever book on the business of functional foods (available in Japanese as well as English) and The Food & Health Marketing Handbook.