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Head of Own Brand Innovation, Asda

Joanna Johnson

I have been with Asda for nearly 22 years, working primarily on Brand Strategy, Consumer Insight and Innovation.

I am currently Head of Own Brand Innovation, looking at trends and consumer behaviour to drive innovative, "on trend" ranges for Asda's Own Brand portfolio. My key responsibilities include leading a team of researchers and chefs, presenting our vision to relevant key stakeholders, influencing strategy for all Food, Drink and Health & Beauty categories, and helping translate trends into the biggest commercial opportunities for ASDA.

Personally, I love to spend time with my family and friends. Our 8 year old beautiful little girl makes me smile every day! I have a love of travel, and am also a cellist!