Food Matters Live 2020, 13-14 October, virtual event

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Founder, Provenance

Jessi Baker

Jessi Baker is the founder of Provenance is a digital platform enabling producers, manufacturers and retailers to track the journey of people, places and ingredients behind their products. They use blockchain and smart tagging technologies to revolutionise supply chain transparency. With Provenance, businesses can drastically reduce risk in their supply chain and foster a new form of consumer trust.

Jessi has a Master’s in Engineering (Cambridge University) and Design (Royal College of Art), she founded Provenance whilst doing a PhD in Computer Science (UCL). Across the US and Europe, she has worked with brands on technology and digital design strategy including Adidas, The Four Seasons, The Guggenheim, pop star Will.I.Am, British Airways and Louis Vuitton. She is an associate researcher at the Intel Institute for Sustainable Cities.