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Founder, PB&Co

Jennifer Pardoe

With 30 years’ experience within the food industry, Jennifer has worked with food retailers, restaurants and manufacturers from product start-ups to large corporate restaurant chains.

Having previously co-founded an award-winning food retail business in 2009 and a plant-based NPD consultancy PB2B in 2014,  Jennifer went on to establish PB&Co, a plant-based food growth accelerator and sales agency in London. PB&Co works with a variety of disruptive food tech brands and F&B retailers, both UK and international. 

Jennifer says: 

"With 'plant-based' being the dietary shift of the century, advancing plant-based food to be as tasty - or even tastier than meat and dairy counterparts -  is at the heart of everything we do. 

Everyone can agree the environment cannot sustain the ever increasing pressures placed on it by the current food system. These concerns combined with the ever increasing demand for healthier and novel foods have resulted in exciting innovation in this sector."