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CEO, BiteBack 2030

James Toop

James Toop is CEO, Bite Back 2030, a new non-profit with a mission to achieve a world where all young people have the opportunity to be healthy, no matter where they live.  Bite Back 2030 is for young people who want to know the truth about how the food system is designed; how we can redesign it to put young people’s health first; and build a powerful alliance that will help make that redesign a reality. Before this, James worked in education for over a decade as CEO of Ambition Institute which develops 6,000 educators annually serving children from disadvantaged backgrounds.