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Brand Manager, Goupie

Grace Simpson

Grace is the Brand Manager and Co-Owner of Goupie, an award winning chocolate confectionery brand based in Kent. Goupie is a uniquely textured chocolate confectionery which looks to bring the comfort of your grandma’s tray bake into a posh Belgian chocolate.

Since joining her family company full-time in 2016, Grace has supported the team in its desire to be a completely circular company. This has included adapting recipes so that all flavours are now vegan friendly (and gluten-free), changing the packaging so that there is both less waste and clearer information about recycling and replacing the previously recyclable plastic inner bags to a compostable alternative to name a few.

These changes have seen Goupie grow significantly in recent years, so that they are now available both nation-wide and further afield. The sales which have seen the greatest increase have been direct sales from their website, which the team attribute to an increase in demand from consumers for ethical and truly transparent business.