European Nutrition Category Manager, Synergy Flavours
Chris Whiting is the European nutrition category manager for Synergy Flavours. Part of the Carbery Group, Synergy is a leading supplier of flavour and taste solutions for the food, beverage and nutrition industry.
Chris has been with Synergy for five years, working in marketing and business development roles across several categories including beverage, savoury and now nutrition.
In his role as nutrition category manager, Chris was the commercial lead on Synergy’s project to analyse the aroma compounds in trending plant-based proteins to better understand the flavour challenges they present. Using this data, Synergy created a range of perfectly paired flavours designed to work with these challenging base proteins. The resulting work has earned Synergy a nomination for Ingredients Manufacturing Company of the Year at the 2020 Food Manufacture Excellence Awards.
Outside of work, Chris is a passionate ‘foodie’, frequenting London’s many street-food festivals. When not eating his way across London, he is often found travelling the country supporting York City football club at various non-league grounds.