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Founder & MD, This Way Up

Chris White

Chris has worked in branding and design for over 25 years with a broad range of global network agencies and smaller boutique consultancies. 

After working in Australia for 3 years heading up a leading creative agency, he returned to London to set up This Way Up Design. Specialising in food and drink branding for SME’s and start-ups, This Way Up have forged a reputation for category changing design that engages consumers and grows sales. Their recent work for Lick Frozen Yogurt was awarded a Gold at the DBA Design Effectiveness Awards.

The team at This Way Up work extensively in the health foods arena working for superfood brands, healthy snacking and ethical and or natural food and drink companies.