Food Matters Live 2020, 13-14 October, virtual event

Director, Cubo Innovation

Caroline Withers

Caroline’s sensory science PhD has lead her on a commercial FMCG research and innovation journey. As a director at Cubo, she uses her inquisitive scientific grounding to help CPG companies & manufacturers respond to the latest challenges in innovation, from consumers research to culinary creativity, creating immersive and agile new approaches to get more successful new products to market more quickly and land effectively with consumers. Plant-based innovation has boomed in recent years and at this session, she’ll share how consumers are the driving force behind these developments and the opportunities for tapping into this lucrative and exciting food area.