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Associate Director – Client Engagement, MMR Research

Amirah Ashouri

Amirah joined MMR in 2016, with a focus on making brands, packs and products work harder by enhancing the sensory experience. Amirah designs bespoke research approaches covering qual and quant techniques, working with a wide range of global FMCG clients. With a background in nutrition and sensory, Amirah is particularly interested in helping clients develop products which deliver on functional benefits, whilst also meeting taste expectations.