Senior Consumer Insight Analyst, Agriculture and Horticulture Development Board
Susie Stannard has spent 19 years in the market research industry, focussing on consumer insight. She has worked for two of the largest market research agencies (Millward Brown and Nielsen), focusing on the food and drink industries in areas such as brands, advertising, consumer usage and attitudes and how attitudes shape buying behaviour. She also worked for H.J.Heinz, providing insight to support marketing and innovation in the soup, beans and pasta meals categories. For the past two years she has brought these skills to the agriculture sector at the Agriculture and Horticulture Development Board (AHDB), within the Consumer and Retail insight team, where she focusses on leading insight into various food sectors.