Food Matters Live 2020, 13-14 October, Convention Centre, 02 InterContinental

Head of Marketing, ONO Agency

Irine Gujabidze

Irine Gujabidze is a highly experienced professional marketer with extensive knowledge in every aspect of the multi-faceted marketing world. With her enthusiasm and rapid success at such a young age she has been featured on high rating TV Channels, newspapers and magazines in Georgia.

She attained a European Civil Law degree from the Georgian State University, followed by the additional degrees in Business Management at the University of Sunderland and a Master Degree in Marketing at Brunel University. Irine’s strong academic background, and passion for her field, has also led her to be invited as a guest speaker at leading British universities, including Brunel University, Queen Mary’s University and Coventry University.

With over 10 years’ experience in her discipline, Irine has the expertise needed to execute proven marketing strategies to steer a new product development project from creation stage through to launch. She currently heads the marketing department for the Bloom Brands Group, and is shaping the future direction and growth of the agency and its portfolio of brands, whilst cultivating invaluable business partnerships.

Irine is a confident multilingual speaker with a broad understanding of cross-cultural behaviours which allows her to deliver consistently recognisable and targeted brand messaging within international campaigns.

An avid learner and reader, Irine enjoys keeping up to date with fashion and marketing trends, regularly bringing exciting and innovative elements into her work. She also loves traveling and practises Pilates as her daily healthy routine.