Associate Analyst, GlobalData

Will Grimwade

I'm a consumer analyst who has been with GlobalData since October 2016. In my role, I write a variety of reports analyzing sectors spread across the consumer goods industry, and explaining various trends and innovations. I have also worked on bespoke reports for a range of major consumer goods companies such as Britvic, Aryzta and Dole. My particular areas of interest include the influence of political, demographic, or economic change on the consumer world, specifically in the Food sector.