Senior Qualitative Business Director, PRS In-Vivo

Ted Utoft

Ted led the Asia Pacific qualitative team out of Singapore from 2013 through 2017.

With over 12 years’ experience in Asia, Ted has now moved to our London office where he works closely with a number key clients enhancing global brands’ visibility on regional and global projects. With a particular interest in shopper marketing and behavior, Ted enjoys employing new methodologies and consultative client sessions.

Ted has lectured part-time in a local university on market research and consumer behavior, and enjoys travel, theatre and the news.