CEO & Founder, Well & Truly

Sara Trechman

Sara is the co-founder of Well&Truly ( and since launching over 2 years ago they are in more than 2,000 distribution points in the UK including Tesco, WHSmith, Ocado, Booths, Wholefoods and 5 international countries. Well&Truly is a true challenger to both mainstream snacking and ‘healthy snacking' by un-junk familiar snacks, such as Tortilla Chips and NikNaks, and creating better for you alternatives with absolutely no compromise on flavour. All their products are 40% less fat, bursting with natural ingredients, gluten free, vegetarian, truly satisfying and packed full of positivity.  Well&Truly was voted a top 100 UK Startup for 3 years running and also won the Duke of York New Entrepreneur of the Year award in 2017. Sara has over 10 years' experience of heading up marketing departments across multiple industries including BSkyB and Apple.