Founder, Freaks of Nature

Peter Ahye

Peter launched Freaks of Nature in April 2017 with an ambition to bring great tasting free from and vegan desserts to the 10 million plus who are now looking for them. With a passion for food fostered from a childhood growing up in Trinidad and a desire to halt the race to the bottom in terms of food quality and ingredients, Freaks of Nature continues to build on its initial launches.

A chartered accountant  and former CFO within blue chip business such as Next plc, Shop Direct and United Biscuits, he is loving the challenge starting a new business brings and this is made easier when consumers are enjoying his plant based treats.