Principal Director, Tin Horse

Pete Booth

Pete has almost 30 years experience in product and packaging innovation. Pete joined Tin Horse 20 years ago as a director of Tin Horse, and has worked across multiple categories including transport, food and drink, personal care, paint and lubricants, pharmaceuticals and home care. Pete’s passion is design thinking and how it applies to the real world of consumers. He’s a believer in agile innovation and the need to successfully pass innovation through company processes and culture.

Pete still lectures at undergraduate and postgraduate design colleges.