Food Matters Live 2020, 13-14 October, virtual event

Co Founder, Ugly Drinks

Joe Benn

Joe Benn is Co-Founder and Co-CEO of Ugly Drinks, a fruit-infused sparkling water on a mission to shake up the drinks industry and provide people with a genuinely healthy and exciting alternative to overly sugary and sweetened drinks. The brand has been in market for 12 months and can be found in over 1,000 stockists in the UK. Formerly, Joe was the second employee of Vita Coco and spent four years building the coconut water category in the UK.