New Nutrition

Joana Maricato

New Nutrition Business is a global company that since 1995 has specialised in primary research and analysis of developments in the health, food and nutrition industry. New Nutrition Business provides practical and useable insights for food and beverage, ingredient and dietary supplement companies around the world.

The focus of Joana Maricato is on identifying the best strategies for commercializing nutrition science and helping clients create new products with health benefits. During the past years she has been involved in several projects exploring the concepts of nutrigenomics and Personalised Nutrition.