Head of Marketing, Cawston Press
Helen’s journey in marketing started over 13 years ago when she worked at TSN (now Kantar Worldwide). Working at both retail and category level for P&G and Marks and Spencer, opened Helen’s eyes to shopper trends and gave her the methodical and analytical approach that she (and her team) enjoys today.
Helen decided she wanted to work more closely with a brand so this led to her becoming a category insights specialist at innocent; where she has spent the largest part of her career to date. Her time at innocent spanned over 10 years; a period during which, innocent inspired a generation and became one of the most successful British owned FMCG brands in history. Helen was a pivotal member of the marketing team, climbing the ranks within Fruit Towers to become European Brand Manager, Head of Marketing for the UK and the Nordics during her time there.
It was then, having developed a taste for nurturing and growing a small business, that Helen made the leap and joined Cawston Press as Head of Marketing. One year on, Helen continues to take the drinks industry by storm and is set for the challenge to give ‘fizzy drinks’ a good name once again.