Food Trends Editor, The Grocer

Emma Weinbren

Emma is food trends editor at The Grocer. She studied French, German and Spanish at the University of Nottingham and went on to complete a postgraduate diploma in journalism at Cardiff University. Emma’s first journalism job was at a pharmacy trade title, Chemist+Druggist, where she started out as a reporter and rose to become deputy editor. She joined The Grocer team in 2016 as news analysis editor, focusing on online grocery and disrupters such as Amazon, and took on the title of food trends editor at the beginning of the year. Her job involves analysing consumer buying habits and food & drink innovation to identify new trends in the market.