Director, Magenta Research
Dr Sarah Jenkins started her career conducting social policy research before moving to Ipsos MORI where she was Head of Qualitative within their Media, Content and Technology team. Feeling that research agencies were becoming complacent, Sarah set up Magenta with a desire to work in partnership with clients to deliver bespoke, agile insight that puts consumers at the heart of business decisions. Her career has seen her work with a wide range of clients across sectors including Unilever, Apple, Google, Bloomberg, Waitrose, Ticketmaster and The Continuity Company. It is her passion to ensure insight comes from true consumer behaviour and that brands understand the importance of being genuine.
Sarah won the prestigious AQR Award for Qualitative Effectiveness in 2013 for her work with the BBC, is a Certified Member of the Market Research Society, and Vice Chair of the Association for Qualitative Research.