Chief Executive, Living Loud
Dan spent 20 years working in the advertising and marketing of food, His clients included Coca-Cola, McDonalds, Walkers, Cadburys, Tesco, ASDA and Sainsbury’s. In 2014 Dan was diagnosed with type 2 diabetes.
He now campaigns for the reduction in sugar consumption and to improve outcomes for people with obesity. Dan works as a consultant to the Jamie Oliver Food Foundation on Sugar Smart, the multi-sectorial campaign to help people understand the dangers of consuming too much sugar. He is also the founder of Living Loud, a global charitable alliance of medical professionals, digital technologists and the creative industries setting out to transform lifestyle healthcare.
Dan will show how advertising and marketing encourages us to overeat unhealthy foods and how those same techniques may be the answer to reversing the rising curve of obesity. With case studies from many leading advertisers Dan will unveil a few of the emotional conditioning tricks, prepare to be shocked!