Foodservice Director UK, The NPD Group

Cyril Lavenant

As Director of Foodservice in the UK at The NPD Group, Cyril leads the market research department. With more than a decade working in market research he has held both agency and client-side roles. He worked client-side most recently as Market Research Manager for Orangina Schweppes. Before this he spent more than six years at Nielsen and Millward Brown. During this time his focus was off trade, working for world-leading food and beverages manufacturers including Kraft, Moet Hennessey, Diageo and Nestle.