former buyer at Waitrose and listings consultant, CW Consultancy

Chris Whittaker

Chris Whittaker runs CW Consultancy, where he works with entrepreneurs and brand owners to develop their commercial strategy and prepare their pitches for major retailers. Previously, Chris spent almost a decade working for Waitrose, during which time he has been a buyer for dairy, milk alternatives, chilled juice, superfoods and canned goods. He has worked with a number of start-up brands such as Naturya or Plenish.