Director, New Nutrition Business

Allene Bruce

New Nutrition Business is the leading provider of strategic and market insights into the global business of food and health and is used by companies large and small.

With offices in the UK, France, New Zealand and USA, we publish a range of reports including New Nutrition Business, the world’s leading food and health insight service.

We also offer a range of bespoke research, strategy, communications and general consultancy services for our clients.

Allene leads the Commercial team at New Nutrition Business, and is responsible for sales and marketing functions as well as managing client projects around the world.  She has worked in the food industry for almost 20 years in a variety of senior sales and marketing roles with particular focus on brands, fresh produce and ingredients.

She also developed and ran a successful government-funded project in Scotland, helping small and medium sized companies target the growing market for health enhancing food and drink products.

Recent research topics include:

-       Ingredients for health – identifying which early-stage ingredients are most likely to win in food and health

-       Trends in dairy and non-dairy

-       Digestive health and fermented foods

-       Trends and growth potential in sports nutrition