Senior Brand Development and Growth Manager, Sainsburys

Alex leads Brand Growth and Development in the Sainsbury’s Future Brands team, working with distinctive brands to accelerate their growth.
Alex started her career at Aimia, designing and executing targeted shopper marketing programmes for a number of FMCG brands, which ignited a passion for customer insight-driven marketing. Since joining Sainsbury’s in 2013, Alex has held senior roles across Customer Insights and Brand Strategy before joining the newly-formed Future Brands team. With tenacity and an analytical mindset, Alex applies her expertise in marketing, customer insights and brand strategy to truly partner with brands. She enjoys unlocking innovative and creative ways in which to introduce customers to the up-and-coming brands in the industry, ultimately giving them even more reasons to choose Sainsbury’s.