Food Matters Live 2020, 13-14 October, virtual event

Strategy and Planning, Hitch

Alex Bone

Alex is an experienced social marketing manager, having delivered a variety of award winning campaigns to save water, reduce food waste, increase recycling and promote health and safety. With a particular interest in how behaviour change principles can strengthen traditional marketing strategies, he works with clients to reframe consumer engagement activities.

He has over ten years’ experience working for marketing and advertising agencies, and has worked with a variety of clients across different sectors delivering, research, creative, branding, marketing and campaign outputs, including: Anglian Water, Royal Mail Group, Northern Rail, Stagecoach, Co-op Group, WWF, Sport England, Mitchells and Butlers, Merseyside Police and The University of Huddersfield.

When he’s not dreaming up and managing through insight driven strategies and campaigns, he’s hanging out with his wife and two boys. He is currently applying ‘nudge’ theory to increase rugby viewing habits in the household. Evaluation is still ongoing...