World-renowned behavioural economist, an award-winning Financial Times columnist and BBC broadcaster

Tim Harford

Tim Harford is a world-renowned behavioural economist, an award-winning Financial Times columnist, and a BBC broadcaster. Described as ‘Britain’s Malcolm Gladwell,’ and by the New Statesman as ‘perhaps the best popular economics writer in the world’ he brings storytelling, humour and intelligence to an oft-maligned discipline.

With a knack for finding fascinating explanations for everyday numbers, Tim’s first two books, The Logic of Life and The Undercover Economist, have been translated into 30 languages and sold well over a million copies. His Radio 4 show More or Less looks at the truth behind dubious statistics and manipulated figures.

Whilst he’s a ‘serious’ economist with a career spanning Oxford, Shell and the World Bank, Tim’s FT columns dwell on the economics of daily life and offer tongue-in-cheek solutions to readers’ problems. His first book built on these themes and The Undercover Economist was likened to Freakonomics in its examination and explanation of the workings of everything from coffee shops to organised crime to development aid.

Tim’s other titles include: The Logic of Life which applies economic theory to the world to explain how rational (or otherwise) our decisions are; Adapt: Why Success Always Starts With Failure shows how challenges or all types and sizes can't be solved with simple ready-made solutions - we must learn to improvise and account for the necessity of failure; and The Undercover Economist Strikes Back, a look at the truth behind the headlines now that economics has become front-page news.

Speaking at

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