Chief Marketing Officer, Britvic
Matt Barwell is Chief Marketing Officer of Britvic Plc, a key member of the Executive Committee responsible for all aspects of Britvic’s global brand strategy and execution, innovation, corporate affairs and the company’s sustainability agenda.
Matt joined Britvic in 2014 from Diageo where he held a number of senior positions over 15 years including Marketing and Innovation Director for Diageo Africa and, later, Diageo Europe. He started his career as a graduate trainee at Mars, working in sales and marketing across the Petcare and Confectionary businesses.
Matt is a Fellow of the Marketing Society, a Council member of the Marketing Group of Great Britain, and an active member of The Institute of Practitioners in Advertising (IPA) Effectiveness Group and The Ehrenberg Bass Institute. He is also a council member of the Advertising Association (AA) and was also Chairman of the AA’s Front Foot Group for 4 years.
Conference: What’s next for sugar reduction?