Founder, BOSH!

Ian Theasby

Ian’s explorations with a plant-based diet began when he gave up meat for a month in early 2015 and noticed incredibly positive physical changes. His skin was clearer, his hair became thicker, he became slimmer and slept better than ever before. After researching further and exploring plant based diets – particularly influenced by Kip Anderson’s Cowspiracy documentary – Ian became committed to a fully plant based diet in the long term (despite hailing from a farming background!) resulting in the incarnation of BOSH!, alongside Henry.

Having grown up in Sheffield together and becoming best friends at secondary school, Henry & Ian live and work together at their BOSH! studio in West London creating delicious recipes that are shared across the globe.

BOSH! posted their first recipe online on June 17th 2016 and in two years have generated a huge following of 1.7 million Facebook fans, reaching over 26 million people a month. Unlike most social media stars, Henry and Ian only revealed their faces after reaching 1 millions fans.

A competitive bidding war between publishers resulted in BOSH! signing their first book deal with Harper Collins. Their debut cookbook was released on April 19th 2018 and was an Amazon Bestseller weeks before release. Going straight in at Number 1 in the Non-Fiction charts, it became the first vegan cookbook to become a Number 1 Sunday Times bestseller – staying at the top spot for 4 weeks and 9 weeks in the Top 5. It also became the fastest-selling vegan cookbook since records began and on release it became the biggest-selling cookbook that had been released in 2018.

With delicious recipes and a relaxed approach, BOSH! bring their friendship into the kitchen to help surprise and amaze people with just how great plant based food is.

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