Founder, BOSH!

Henry Firth

Henry was introduced to the benefits of a plant based diet by BOSH! co-founder Ian, adopting a fully plant based diet in 2015. An experienced digital entrepreneur, Henry was inspired to utilise his business expertise to help people to live healthier, more sustainable lives and thus BOSH! was born. An ex music DJ, Henry is passionate about taking elements of recipes and ‘remixing’ food to create exciting, brand new plant based recipes.

Having grown up in Sheffield together and becoming best friends at secondary school, Henry & Ian live and work together at their BOSH! studio in West London creating delicious recipes that are shared across the globe.

BOSH! posted their first recipe online on June 17th 2016 and in two years have generated a huge following of 1.7 million Facebook fans, reaching over 26 million people a month. Unlike most social media stars, Henry and Ian only revealed their faces after reaching 1 millions fans.

A competitive bidding war between publishers resulted in BOSH! signing their first book deal with Harper Collins. Their debut cookbook was released on April 19th 2018 and was an Amazon Bestseller weeks before release. Going straight in at Number 1 in the Non-Fiction charts, it became the first vegan cookbook to become a Number 1 Sunday Times bestseller – staying at the top spot for 4 weeks and 9 weeks in the Top 5. It also became the fastest-selling vegan cookbook since records began and on release it became the biggest-selling cookbook that had been released in 2018.

With delicious recipes and a relaxed approach, BOSH! bring their friendship into the kitchen to help surprise and amaze people with just how great plant based food is.


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