Philip Graves

Philip has been described as “one of the world’s leading consumer behaviour experts”.  He has been at the forefront of aligning commercial market research practice with insights from behavioural psychology and behavioural economics.  His book, Consumer.ology, was named one of Amazon’s top ten best business books of 2010 and has been translated into seven languages.

Philip’s consumer psychology expertise has led to him working in a diverse range of categories including financial services, health, FMCG, retail, media and technology.  Recent clients include Lloyds Banking Group, Sky, John Lewis, Diageo, Innocent and Abbott.

His work encompasses specific consumer insight projects, advice on improving the quality of insight, training in how to apply behavioural economics commercially and workshops on how consumers think.

Philip is a frequent commentator on consumer topics in the media, regularly speaks at events around the world, is on the global advisory board of the technology company Next IT and has been an associate of Frontier Economics since 2010.  You can read more about his work at

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