Peter became COO of LRS in January 2014 when the company was formed following the acquisition of Lucozade and Ribena by Suntory Beverage & Food, the Japanese global drinks producer.
Peter is responsible for all aspects of the company’s operations and in 2013 he oversaw the successful transition of the Lucozade and Ribena brands to new owners Suntory.
Peter is particularly proud of the work the company has done to significantly reformulate all of its iconic brands, removing 50% of sugar from its portfolio. This forms part of the company’s wider health and wellbeing ambition, which sees LRS investing £30m to help the country move more as well as encouraging all staff to live life to the full and make LRS the healthiest place to work.
Peter is currently Chairman and council member of the British Soft Drinks Association. He is also on the Board of Directors of Barretstown, a charitable organisation which helps children suffering from cancer to rebuild their lives.
Peter is a keen sportsman and has represented Great Britain in his age group in triathlon including the World Ironman Championships in Hawaii. He holds a BA in Economic History from Durham University. He lives with his wife Madeleine and their four children in the UK.
Conference - Mainstreaming the role of reformulation