Jonathon Reynolds

Jonathan Reynolds is Associate Professor in Retail Marketing and Deputy Dean at the University of Oxford’s Saïd Business School. He is also Academic Director of the Oxford Institute of Retail Management and Fellow in Retail Marketing at Green Templeton College, Oxford. 

Jonathan’s research expertise is in the areas of innovation, technology & entrepreneurship in retailing, retail productivity and skills, and the role of place in retail management – in particular, the consequences for retail development and planning. He is Deputy Director of the ESRC-funded Consumer Data Research Centre, a £7.9m initiative run jointly by the Universities of Oxford, Liverpool, Leeds and UCL. He recently led a European Commission Expert Group on Retail Innovation & Competitiveness. Jonathan first joined Oxford to work with UK food retailer Tesco on the application of new forms of ICT, following time spent at the University of Edinburgh, with Coca-Cola, and at the University of Newcastle-upon-Tyne. He is co-author, with Alan Treadgold, of Navigating the New Retail Landscape: A Guide for Business Leaders (Oxford University Press).

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