Ed joined WBS to setup and run a partnership with the Design Council called the Behavioural Design Lab, applying insights and methods from behavioural science to support the design of products and services with a social purpose. He now works on developing products to support collective action, helping people work effectively together in pursuit of common goals. Before joining WBS, Ed worked for the advertising agency, Rainey Kelly Campbell Roalfe / Y&R, managing creative campaigns for private and public sector clients. He holds an MA in Natural Sciences (Psychology) from the University of Cambridge and an MSc in Cognitive and Decision Sciences from UCL. Ed is also part of the Create programme at WBS, exploring new teaching and research opportunities on the role of design and creativity in business.
Conference - Changing dietary behaviour through design