How consumers interact through social media is changing, but what is new, what is here to stay and what is driving the change? How are different demographics changing the landscape of social media?  And, ultimately what does it mean for your brand?

Chair: Karen Fewell, Founder and Director of Food Marketing, Digital Blonde

13.00 – 13.20            

Exploring the appetite for social messaging apps and how to break through their inclusive barrier

Abbey Mills, Client Services Director, Born Social

13.20 – 13.40

Storytelling with social: Creating compelling, relevant content with impact

Laurra Davis, Creative Director, Brilliant Social Media

13.40 – 14.00

Social media as a dynamic tool in concept development and testing

Dr Kevin Deegan, Consumer Insight Manager, Valio

Chris Adams, VP of Consumer Social, The Honey Partnership

14.10 – 14.30

Panel discussion: what are the right channels, format and content for your audience?

Andrew Walker, Founder, TEA REX

Abbey Mills, Client Services Director, Born Social

Laurra Davis, Creative Director, Brilliant Social Media

 

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